This line of organic and clinical based skincare products was the brain child of Elizabeth L. Jennings, a licensed Esthetician and a skincare fanatic! Having her youthful looks on lock, and always being questioned by strangers about her age when having a conversation, she wanted to share the best in skincare with the world! Of course the amazing skincare products has helped to keep the looks natural and beautiful and defying age, but of course there was some help in that department with genetics. That is why this line was dedicated as a memorial to her dearly departed grandmother Inez Elizabeth, and as a dedication to her mother Inez Elizabeth as well.